Acquisition & Loyalty Manager – Athens – MSF
Job Title: Acquisition & Loyalty Manager
Department: Fundraising & Communications (FR & COMMS)
Reports to: Fundraising & Communications Director
Direct Reports: Acquisition Officer, CRM & Loyalty Officer, Donors’ Care Team
Duration: Fix term contract – maternity cover (10 months)
MSF MISSION
Médecins Sans Frontières (MSF) is an international independent medical and humanitarian action-driven organization that offers assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict, without discrimination and irrespective of race, religion, creed or political affiliation. The MSF movement is built around 5 Operational Centers (OC) supported by 26 sections and offices worldwide.
CONTEXT
MSF section in Greece was founded as an Association in 1990 and is a partner of MSF Spain within the OCBA (Operational Centre in Barcelona) network. The MSF office in Greece is responsible for the recruitment of expatriate personnel for the missions, communication and fundraising activities, and program support to the operations.
MSF in Greece provides humanitarian and medical assistance to the refugee and migrant populations fleeing conflict in their home countries and following a migration route via Greece and the Balkans towards Northern Europe.
The Support Service Unit is especially dedicated to undertake fully specific administrative and financial tasks concerning the function of MSF operations in Greece. Its aim is to enhance the quality and efficiency of MSF response to the needs of the populations MSF is assisting in the country.
POSITION OBJECTIVE
To lead the Acquisition & Loyalty Fundraising Pillar by developing and implementing donor acquisition & loyalty plans, across multiple channels and tools, with the objective to enlarge the social base and maximize the private & mid donors’ engagement with MSF, as well as the income related to these donors and their Life Time Value.
RESPONSIBILITIES OF THE POSITION
- Under the supervision of FR & Communications Director, works with key stakeholders to develop and implement MSF Greece’s Acquisition & Loyalty strategy and annual plans
- Achieves specified fundraising targets, ensuring all short-and long-term targets are met, regularly reviewing Acquisition & Loyalty revenue, expenses and KPIs
- Manages the Acquisition Officer and the CRM &Loyalty Officer
- Manages, monitors and evaluates relations with key service providers of the Acquisition & Loyalty communication cycle (printing companies, advertising agencies, etc.)
- Defines and in collaboration with FR & Comms team members, implements various relationship management plans (communication cycle, mailings, telemarketing, events etc.) for different segments and sources: new and existing private donors, mid donors, lapsed donors, regular donors, offline & online, etc. to retain and expand the number of active donors’ and the funds raised from them
- Defines and implements the strategy of accountability and transparency to donors using the most appropriate tools
- Coordinates digital acquisition and loyalty activities (e.g. crowdfunding, Peer-to-Peer campaigns)
- Supervises the proper Donors Relationship Management and donors’ data management through the organization’s CRM system
- Participates in International FR meetings
- Monitors and coordinates requests addressed to the Acquisition & Loyalty Team members
Analysis and Initiative
- Initiates creative Acquisition & Loyalty solutions/ideas based on context analysis and MSF brand needs.
- Prepares and submits to the FR & Communications Director monthly, quarterly and annual reports of Acquisition & Loyalty related activities
SELECTION CRITERIA
- Degree in Marketing, Business Administration or in a relevant discipline. Postgraduate studies will be considered a plus.
- Minimum 5 years of experience in a similar role
- Excellent knowledge of monitoring, evaluating, reporting and forecasting against plans and budget.
- Expert understanding of the marketing and media landscape in Greece.
- Fluency in Greek and English both oral and written.
- Prior working experience in an NGO is an asset. Field experience with MSF or other international NGOs will be considered a plus.
- Good command of IT tools (excel, word, power point) and digital marketing platforms (email, Social Media, CMS)
COMPETENCIES
- Analytical thinking
- Result and quality-oriented
- Service Orientation
- Planning and organizing
- Team work and collaboration
- People management and development
- Flexibility
- Cross-cultural awareness
- Stress management
- Commitment to MSF Principles
POST CONDITIONS
- Position based in Athens.
- Full time position
- Maternity leave replacement (10 months)
- Compensation according to MSF Salary Grid plus secondary benefits
At Médecins sans Frontières (MSF), we are committed to an inclusive culture that encourages and supports the diverse voices of our employees. Our diversity fuels our innovation and connects us closer to our beneficiaries and the communities in which we work. We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, ethnicities, religions, beliefs, and ability status and all other diversity characteristics
To apply
Please send your CV and a motivation letter in English quoting reference code
