Guidepoint’s growing Email Marketing group is responsible for creating demand for our services, generating leads for our sales teams, and driving sales among our clients. In pursuit of this critical goal, the Email Marketing group programs and deploys 300+ unique email campaigns per month.
As an Email Marketing Associate, you will be the newest member of our Digital Marketing team, taking part in the planning, creation and launch of a variety of lead generation and demand generation campaigns, working collaboratively with your peers. The ideal candidate for this role is a flexible, self-starter and team player with a clear understanding of HTML and CSS and the email marketing channel, and a desire to rapidly upskill and progress to advance techniques.
WHAT YOU’LL DO:
Implement the day-to-day workflow of email digital initiatives from start to finish, including development, execution, and analysis based on audience-specific goals
Leverage email automation platforms to plan, execute and monitor campaigns, including Dreamweaver, Email on Acid, Salesforce Marketing Cloud (SFMC) and others
Contribute ideas for how we can continuously test and learn, in order to maximize performance
Collaborate cross-functionally with internal stakeholders to align email strategy, develop messaging, and manage recipients
Work with the design team to generate custom digital assets and layouts
WHAT YOU HAVE:
1+ years experience and Bachelor’s degree required (Marketing, Communications, English, and/or Business major a plus)
Experience coding emails in HTML and CSS required
Working knowledge of Dreamweaver or comparable platform preferred
Proficiency with enterprise-level marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, etc.) a plus
Broad understanding of digital marketing channels, preferably with knowledge of the B2B space
Capacity to quickly learn applicable systems and processes
Ability to demonstrate analytical skills, technical knowledge and attention to detail
Fluent in English with a high attention to detail and ability to proofread
Ability to turn work around quickly while managing multiple requests
Work the hours of 2:30-11:00pm EET (7:30am-4:00pm EST)
Ability to work from home
WHAT WE OFFER:
Competitive compensation
Private health insurance
Entrepreneurial environment, autonomy and fast decisions
International exposure to the global Guidepoint service teams
Casual work environment and compelling people
Summer and winter team events
CONTACT US:
Would you like to be part of our team? Then we look forward to receiving your application by